First IMAX screen coming to Albany - The Business Review (Albany):

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One of the 18 theaters at the mall is being retrofittex to accommodate theIMAX format, which features a biggerd screen that’s slightly curvec at the edges and positioned closerd to the audience, with 3-D capabilith and surround sound. The screenm will be 51 feet wide and 27 feet Regal 18 at Crossgates is one of more than 100 theaters acros s the country where the new digitap systems arebeing installed. The first IMAX movie will be shownn at the mallbefore Thanksgiving. The IMAX screen at Crossgates will be the latesr salvo in the battl e to draw people intolocalo theaters. Regal opened an 13-screen cinema at earlier this year.
Two of the screenss are equipped witha 3-D technologg called Real D. In downtowh Schenectady, opened a theater last year witha 50-foot-wide-by-40-foot-hign screen that shows movies in the format, whicjh is similar to IMAX. Proctors CEO Philip Morris saidhe wasn’y concerned about the new screen at Crossgates because iWerksw specializes in educational films that are distinct from IMAX. Foundedd in 1967, IMAX (Nasdaq: IMAX) dominatexs the wide-screen movie industry, with more than 295 theaters in 40 about half of which are in science centers and other The rest arein cinemas.
Therew are 10 IMAX theatersa in NewYork state, includinv in New York City, Rochester and Syracuse, Long Islanx and Westchester County. And now Guilderland, in Albany County. Select films are made in the IMAX but since 2002 the company has been able todigitallt re-master conventional Hollywood movies to make them suitablse for IMAX screens, said Jackson Myers, a spokesmam for in Toronto. “The IMAX experience is about more than just a big Myers said.
“It’s aboutr immersing the audience in the and that’s what we’ve done with this Over the summer, the company started rolling out its new digitap systems to theaters, which are less costlyy to operate than film and take up less space in the projection booth. “Eagle is currently playing inIMAX theaters. That will be followed by “Madagascar 2” and “The Day the Earth Stoodd Still.” The movie that will premier at Crossgates will depend on the openingv date forthe theater. The company is still producing the documentary style movies that were onceits hallmark.
“Undet the Sea 3D” is due out in February and about the Hubblespace telescope, is expected to be released in February 2010.