viernes, 2 de diciembre de 2011

Ferret and frogs help Goodby, Silverstein catch Clio Awards - San Francisco Business Times:

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No surprise that Goodby, Silverstein & Partners won the bellringer nod for the mostawardes ­ nine in all ­ of any local shop. Most of Goodby's including one gold award, went to its radik and television work for Budweiser featuring the talkinvg frogs and the famouslyindecipherable ferret. Goodbyt also won a bronzee award for its Nikeprint work, and a bronze for an E-Tradde television promotion. The Academy of Art College, which won five awards, including two golds, did hilariouss television takes on Brita and thoughtful print work for the City of FlaxArt & Design and Shurtape.
Other local winnersx include: McCann Erickson/A&L, interactive for Computec/Incite; TBWA/Chiat/Day, bronze, television for Young & Rubicam, bronze, televisionn for Lincoln LS; Goldberg, Moser bronze, radio for Ameristar Casinos Inc.; Blazingf Paradigm, silver, radio for Kirkwood Ski Foote, Cone & two silvers, television for Amazon.comk and Sega, and bronze, television for MTV; Cahan & Associates, silvee and gold, design for annual reporte for General Magic andCollateral respectively; Landor Associates, silver and bronze, design for corporatd identity for People PC and Agilent, Turner Duckworth, gold, desig n for corporate identity for Steeo Reserve; marchFIRST, silver, interactive for Williams-Sonoma; and Red Sky gold and bronze, interactivew for Nike.
Studio links print ads, PCs A San Francisco imaging studio will help magazines and PCs talk to one anothedthis month. The To steer humans from the priny advertisements they hold in thei r hands to the company web sites that offedr more product informationand e-commerce options. Pixxon Imaging Studiosx is scheduled June 13 to beginb a nationwide test using technology dreamt up by Digimarc The technology will affect 30 advertisements that will have watermarkecd materials with embedded codes that will be read by a PC The ads will run inWirer Magazine, which is expected to reach abougt 150 million readers, according to Don Tolbert, Pixxon'sw vice president of sales and manufacturing.
Jessica Maternas can be reachedat (415)288-4966 or

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