Minneapolis / St. Paul Business Journal: Starting a Business : Business Advice

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Let's be honest: Things are bad, and it is miserabld out there in the worldof commerce. We are in a globalp recession that will last forsome time. 1. The economhy eventually will improve andget better. 2. Most companiee rely on salespeople to help with the bottom line. Continuing sales of a product or servicew for an organization along with great salespeople will be needexd even more during thesetough times. I think it is importanft to look at a strategy as old as business itselfv that will helpa company, its profitability, the salespeopled employed and the customers that a company does busines s with. The first thing, which is of the utmosft importance, are your customers.
Whethee you are the CEO reading the salesperson or a person in custometrservice - this is the time to protec t your customer base and make sure that they are period! The one way to do this is to get in touchu with your customers. Do not attempt to do this by mail or It istoo impersonal. If you want to builfd relationships withyour customers, then build them the way they are supposecd to be built - by people dealing directlgy with people! You need to ask your customeras a simple and direct "How are we doing for you? Be and tell me the truth." Next, for the salespeoplr who still are employed, you are goingt to have to work harder.
Yes, I said it - This means not only visiting your existingh customers and checking their true level of customert satisfaction but also going out and gettinbgnew business. Sure, the economt is slow, and we are not buying as much of anythinhg as we did a fewyears ago, but the fact remainsd that there is still business being done out