Tweeting her way to a home sale (she hopes) - Puget Sound Business Journal (Seattle):

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Seller Lea Swenson was planningv to put her home in the Roxborougg area onsale soon. She and her family are moving out of state to be closer to relatives. So she creater a Twitter account just for her giving her the freedonm to write about things potentialbuyers wouldn’ see on a typical listing. “kI write about my community, my amazingg neighbors, of course, features of the Swenson said. “I’m even gettinh creative and tweeting fromthe house’s and I’m writing notes to the futurwe owner of my home.
I’m usinvg whatever it takes to connect with othee real peopleout there, because I figure you only need one You just never know who may know someonwe who knows someone who wants to buy a hous down here.” . Whiled Swenson hasn’t received any solie offers yet, she’s havingy good conversations about herhome online, and she’s gettintg inquiries. Some real estate agents have seen tweetx resultin offers.
Real estate agent Amy Cesarik has been using Twittee to follow other professionals in the real estate to keep updated on the latest trends and othetr information that could help both buyersand She’s also using Twitter to talk abou homes that will be listed a day beforr they officially go on the That technique directs people to her web page with so they can see the home onlin e as soon as it’s posted. “Eighty-five percenty of our buyers look online before they even talk to a real estatde agent or before they look at she said. “Most of them won’t even walk into a house withouft seeing what the inside of the housd lookslike online.
So, for me, I want everyonw to get online and seethat house.” This insidd information about homes that are about to be listedx also has resulted in offers before the homes officiallyt go on the market. Cesario also uses Twitter to follow major newspapers in other She said if realestatre isn’t selling in Los Angeles, for example, thosr potential buyers won’t be looking at homee in the Denver area, for thosew who are planning to move here. She said the reverss is also true.
When real estate marketas are strong in othermajor cities, she noticesz more potential buyers’ inquiries about properties in the While Cesario said it’s hard to tell if her tweetingv has resulted in more showings and more she does know that there’s more traffic on her website.